As a small business owner, I have quickly learned over the years how important having a brand that represents you and your business is. Your online presence and brand should reflect your unique personality as an individual. I have been lucky enough to meet many other incredible small business owners and be their Charleston SC branding photographer over the years. 

Whether you are just starting your business or have been at it for years, you may wonder how to set yourself apart from others. You may be wondering what a branding session is, what that looks like, and how to find a brand photographer. I’m going to dive into all the questions you might be asking yourself, so let’s get started!

What is a Branding Session?

First, before we get into all the details, let’s learn about a branding session. A branding session is when you (and your team, if you have one) get your photos taken by a brand photographer. In this photo session, you will get headshots taken, get some pictures of any products you sell, tell your story through the photos, and have your personality shine through. At the end of the day, you’ll have plenty of photos of yourself and your products to use throughout your website and social media. Even if you prefer to avoid getting your pictures taken, it is essential to show your followers and client who is behind the business name. People love connecting with the person behind the camera, clipboard, or florals. 

Why do you Need a Branding Photoshoot?

A branding photoshoot is a powerful tool to communicate a compelling story and establishes your professional brand. A business should look into having a session because you can create a lasting impression on your ideal client. These photos will build trust and develop relationships with your followers. This photoshoot is all about you as a person. What do you value, what’s your personality like, and what are hobbies or things you treasure that make you stand out from other small business owners? Think about it this way; if ten others offer the same service in your area, what are the things that will make you different from those others, and why would people want to hire you instead?

Tips on how to Prepare for Your Branding Session From a Charleston SC Branding Photographer:

Together we can come up with fun ideas of how we can showcase what you do, your personality, and what makes you unique. Whether we want to create a Pinterest board filled with inspiration, or a mood board, there is so much inspiration out there, but it’s important to remember that we want to create photos that represent you! It could become stressful thinking about how to prepare for your branding photoshoot, but don’t worry though, these four ideas will help you make the most out of your session:

1. Define Your Brand Identity: Before you start planning your shoot, make sure you take the time to define your brand. If you have never done this, or it’s changed over the years, I suggest you sit down and work on this. It’s crucial you understand your values, target audience, and the overall message you want these images to convey. Once you’ve figured this out, you can interpret the aesthetic, setting, and style. 
2. Plan Your Wardrobe: I suggest you align with your brand when choosing outfits. Consider wearing colors from your branding. But wearing something you feel comfortable and confident in is also important. Plan a few different outfits to make the most out of your branding session. 
3. Choose the Right Location: Selecting the location for your session is one of the most essential planning steps. Make sure this location resonates with your brand and helps tell your story. Your brand photographer can also help you with this. There are many natural light studios to rent, Home Studio List, or a setting outdoors. 
4. Prepare Props and Accessories: Once you’ve checked off the location and outfits, it’s time to move on to how you will make this session totally yours! Think about your brand’s message and what props can accompany it. If you’re also a photographer, you’ll want your camera gear. You may be a stationery artist, so bring some invitation suites and style them. Or, if you’re a hairstylist, bring your brushes, bowls, and scissors. Another idea is to bring things representing your hobbies, interests, and personalities. Bring your favorite band t-shirt, grab your favorite lunch order from a restaurant, or bring your furry friend.

Charleston SC Branding Photographer:

Look no further if you’re searching for a talented and passionate branding photographer in Charleston, SC. As a branding photographer, I photograph businesses through visual storytelling. In Charleston, we’ve got a vibrant city we can explore, but there are also homes we can rent out if you want more of a cozy aesthetic. I ensure that every photo shoot is tailored to each business’s needs. From helping you plan every detail to delivering high-quality photos, I am here for you! I want to help you stand out from your competition so you can start booking your ideal clients. Contact me here, and let’s start planning your dream brand session!